What follows is the manual method for rich snippet creation you should be well-versed in HTML and CSS to be certain of entering incorrectly:Īs an example of your HTML text before you enter the rich snippet microdata, consider the following code: The human reader does, however, get to see the important extra information that helps your product page stand out from all the other search results, which tends to lead to more clicks for you. The human reader won’t see this code it is incorporated into the HTML. Since the purpose of the rich snippet is to communicate with the search engines, the necessary code is rendered in a mark-up language and is implemented behind the scenes of your WordPress template. Even if you already have content on it, the plugin can incorporate this into its native design. The next thing you can do to increase your conversion rate is to incorporate rich snippet code into your plugin – the only requirement is that the WordPress theme you’re using is compatible with the WooCommerce plugin. By having multiple related products on a single page, the likelihood that visitors buy more is higher. One of the high-converting features of WooCommerce is the ability to have multiple products in a carousel box, where each item rotates at a prescribed rate on the same page. You do not have to sell physical products – digital downloads are rendered just as efficiently.Įach product page allows your visitors to easily buy what they want they are redirected to a payment page with whatever is in their cart, and taxes relevant to their area are calculated for the final tally. The product itself is center-stage, with price details and attributes positioned around it in various arrangements. Similar to Shopify, WooCommerce is geared entirely towards rendering your products and services in an easy-to-view presentation. It differs from Shopify in that it is more of a plugin than a standalone template, which you can incorporate into your pre-existing WordPress blog or website. WooCommerce is another one of the most-used e-commerce store packages available today. Y ou can copy and paste this anywhere in the product page template: The following is for the case where your structured data markup code is correct, and you’re ready to create the rich code snippet. Now, we’ll take a look at exactly how to go about creating rich snippets in each of the top 4 e-commerce platforms you read about above. See here for a more expansive review of adding rich snippets to WordPress. It also draws the attention of the human readers that catch sight of your snippet and click on it more than other sites this action drives you even further up in the rankings. They are snippets of choice information about what your store offers, written and structured properly so that the search engine can find and rank them. Rich Snippets are simply a powerful attribute that helps the search engines look at your website favorably. Think about it: this order comes in pages is it not reasonable that the websites on the first few pages would get the most human traffic? It turns out you’re right – sites that show up on the first page and in the first few spots get the most traffic by FAR. All of this is described by the general term of search engine optimization (SEO). Then, the websites it finds are arranged in order by the quality and quantity of those attributes. The search engines – of which Google is pretty much the only game in town – scour the limitless data that inhabit cyberspace for certain attributes. Understanding Search Engines and Rich Snippets What’s the secret, then? How do you set up a website with these tools, and get people to choose your site over all the other options available? For that, we’ll take a very short side quest into the search engine. Here, you’ll learn an important technique that will help you gain online visibility on any of the top 4 e-commerce platforms available today: These are tailor-made to help people who aren’t yet Web-savvy enough to properly code their own website themes, make a site that performs correctly. The first thing you need to understand is the big e-commerce platforms.
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